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Artificial Intelligence for Dental Marketing. Protocols, Tips, Strategies

Join a leading dental marketing expert with over 15 years of proven experience helping practices grow and thrive.

Adrian Lefler
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3 lessons + 1 free (3h)

2.25 CE Credits

2.25 CE Credits

English

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Description

Step into the world of artificial intelligence with Adrian Lefler, a leading expert in dental marketing with over 15 years of experience, and discover how AI can transform the way dental professionals communicate, create, and connect

This course is designed to make advanced technology approachable, practical, and directly applicable to your daily marketing activities.

During the course, you will learn about:


— AI-generated visuals and how to identify them through the interactive AI or Photo game, exploring the creative potential of AI imagery for your practice’s branding and storytelling
— AI-driven video creation tools, their evolution, and real-world examples that can inspire your next marketing campaign or patient education initiative
— AI music tools such as Suno.ai, and how to use them to create memorable practice theme songs or catchy tracks for social media
— AI copywriting platforms including ChatGPT, Claude, and Perplexity, discovering how they can support you in producing professional posts, website content, and marketing materials efficiently
— Mastering local dental SEO and ranking at the top of Google search and Google maps. 

Whether you are completely new to artificial intelligence or looking for new ways to integrate it into your marketing strategy, this webinar will equip you with tools, inspiration, and actionable strategies to boost creativity, enhance efficiency, and elevate your practice’s digital presence.

 

 

Lesson 1.Introduction to Dental Marketing with AI

— Introduction to AI in dental marketing
— AI-generated images and the “AI or Photo” activity
— Using MidJourney for social media and patient engagement
— AI video creation and the evolution of AI tools.

Lesson 2.AI Content Strategies For Improved Marketing

— Practical marketing uses for AI-generated video
— Creating practice-themed music with Suno.ai
— Integrating AI music into social media and patient outreach
— AI copywriting with ChatGPT, Claude, and Perplexity
— Crafting effective prompts for dental marketing
— Conversational AI for practice management
— AI web chat and phone assistants
— Case studies on solving staffing and communication challenges with AI.

Lesson 3.GEO for Dental Practices: How to Be Found by Patients in the New Era of AI Search

— Search visibility fundamentals for dental practices
— Google Maps and Google Business Profile (GBP) essentials
— Understanding heat map data for local ranking insights
— Optimizing GBP categories and service areas
— Best practices for strengthening local search results
— Preparing website content for Google’s AI Overview
— Differences between SEO, AEO, and GEO
— Impact of Gemini-powered AI overviews on search visibility
— Key questions to evaluate dental marketing providers for GEO expertise.

Lesson 4.Mastering Local Dental SEO. How to Rank at the Top of Google Maps

— Roadmap for implementing AI in dental practices and dental markering
— Understanding how Google Maps and the Local Pack work for dental practices
— Optimizing your Google Business Profile: categories, services, photos, and descriptions
— Local ranking factors: reviews, proximity, relevance, and authority
— On-page and off-page SEO strategies that boost local visibility for dentists
— Common mistakes and proven tactics to maintain top positions in Google Maps. 

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Lecturers 1

Adrian Lefler, CEO of My Social Practice, is a seasoned expert in the dental marketing industry with 15 years of experience. He is widely recognized for his engaging and informative presentations.
 

OHI-S is the world's leading educational platform for dentists worldwide!

 

Our core product is training led by the top global speakers in all branches of dentistry. On our platform, you will find courses covering every dental specialty. We offer a comprehensive range of educational formats: congresses, seminars, hands-on workshops, and online courses.

 

We provide education in 7 languages: English, Spanish, Portuguese, German, French, Ukrainian, Russian.

 

Our offline projects take place in the most picturesque locations around the world: Kyoto, Florence, Rome, Bologna, Vienna, Berlin, and Prague. Our clients always have a unique opportunity to combine acquiring valuable knowledge with experiencing rich cultural environments.

 

OHI-S is not just a platform, it’s an entire ecosystem for professionals. Our mobile application, marketplace, and specialized social network connect dentists from all corners of the globe, creating a powerful community for knowledge exchange and collective growth.