How to turn your profession into a business? Step by step guide for dentists

– What is marketing?

– Marketing tools:

- Video testimonials

- Testimonial book

- E-brochure

- Newsletter.

– Patient loyalty: myths and reality

– Guide to creating video testimonials

– Newsletter: details and important aspects

– VIP seminars: preparation stages and topic selection 

– Influencers in the promotion of the clinic

– Internet marketing:

- Website

- Webinars

- YouTube

- Social media

- Online consultations.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

– What is marketing?

– Marketing tools:

- Video testimonials

- Testimonial book

- E-brochure

- Newsletter.

– Patient loyalty: myths and reality

– Guide to creating video testimonials

– Newsletter: details and important aspects

– VIP seminars: preparation stages and topic selection 

– Influencers in the promotion of the clinic

– Internet marketing:

- Website

- Webinars

- YouTube

- Social media

- Online consultations.

– Tactics in relation to negative reviews 

– 10 main factors characterizing the quality of a dental clinic

– 3 important characteristics of the clinic for the patient.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

– The history of social media videos: from YouTube to Tik Tok

– Tips and tricks for creating and editing short-form videos

– Video content: importance for the promotion of the clinic in social media

– 10 effective dental-related video ideas that you can create now

– Where to get new ideas for videos?

– Tips for beginners to work with TikTok and Instagram

– How to catch people's attention within the first second of their scroll

– How to get your dentist and team onboard to be consistent with your video strategy.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

– Importance of marketing for the modern dental practice

– The difference between marketing a service and marketing a product

– Categories of dental marketing

– The role of the team in the promotion of the dental clinic

– The patient as a marketing tool

– Initial contact with the patient: how to gain trust

– The dilemma of pricing

– Ways to keep patients in the clinic

– External marketing in dentistry

– Communication as a tool for finding new customers.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

– The communication revolution: the history of the Internet

– Enterprise Resource Planning (ERP): role in business management and methodology

– ERP modules: tasks and functions

– Advantages of ERP  

– Customer Relationship Management (CRM): types, functions, benefits

– What are business information systems?

– E-business management for developing dental clinics.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

– Concepts for creating a strong business mentality

– How to turn a clinic into a successful company

– Phases of business activity

– Analysis of the current situation in business: setting goals and creating an action plan

– Time, financial and human resource management in the clinic

– Creating a marketing strategy plan

– Process automation to be more productivе

– Development of the concept of personal branding.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

– Social media as a modern marketing tool

– Principles of creating an attractive website

– Search engine optimization

– TikTok, YouTube, Instagram: advantages and disadvantages

– Facebook's capabilities in promoting the clinic

– Facebook business page: performance analysis

– Business page promotion rules

– Business page management: delegate or not

– Reaction to reviews and complaints: tactics

– Coverage and frequency of repetition of advertising

– How to make a business page on Facebook effective

– Disadvantages of Facebook marketing

– Google places: advantages of using

– TV shows and how useful could they be to your business.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

– What is a personal brand?

– LinkedIn: account set up and optimization

– Facebook: business page vs personal profile

– Instagram: distinctive features

– Methods of effective hashtags using

– Types of content and how they work on different platforms

– The features of LinkedIn, Facebook and Instagram

– Strategies for building your own audience: engagement

– How to analyse insights for each platform.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

– Stages of personal brand formation:

- to build and discover

- engage and scale

- convert and succeed.

– The "golden circle" concept: what, how and why?

– Personal brand development: how patients find a doctor

– 5 advantages of strong personal branding

– Social networks and content marketing

– SWOT analysis: methodology and advantages

– Rule 20/80

– Plan of action: from graduating to starting up a clinic 

– SMART tasks: principles of expert blogging 

– The law of diffusion and innovation

– 10 mistakes when building a personal brand.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

– What is organic traffic?

– 6 keys for generating organic leads in social media

– How the algorithm works on both Facebook and Instagram

– The importance of engagement on social media

– New features of Facebook and Instagram to increase brand exposure and grow audience

– The step-by-step activities that you can use to get your content seen by more people

– How to analyse which content drive the most traffic using third party software.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.