Online Dental Marketing & Practice Management Courses and Webinars

The online library brings together dental marketing courses, dental management courses, structured lesson-based programs, and standalone webinars for professionals working in dental practices. The available subjects cover marketing strategy, patient communication, digital visibility, office operations, team leadership, and business planning, helping dentists, owners, managers, and team members choose education that matches a current professional need.

Choose Online Learning by Practice Need

Some learners begin with a marketing challenge, such as evaluating advertising channels, strengthening local visibility, or organizing referral processes. Others need to clarify team responsibilities, improve scheduling, structure patient communication, or prepare for opening a dental office.

Marketing and management frequently overlap. Treatment presentation, team coordination, service standards, and operational consistency can influence both the patient experience and the day-to-day performance of a practice. Professionals who are still comparing formats can explore all marketing & management learning formats.

Dental Marketing Strategy and Digital Visibility

The marketing-related materials support a structured approach to planning and evaluating practice-development activities. Topics represented in the catalog include internal and external marketing, audience analysis, campaign planning, referral systems, patient retention, social media, email communication, advertising, and marketing performance.

These subjects can help practice owners and team members evaluate which channels are relevant to their objectives and how individual activities fit into a broader marketing strategy. The focus extends beyond promotion to the systems behind consistent marketing: defining audiences, organizing communication, assessing campaign results, and aligning external messaging with the experience patients receive inside the practice.

Available lessons also address personal branding, local search visibility, Google Business Profile, online reviews, social media, and selected uses of artificial intelligence in content and search-related workflows. These narrower subjects can help learners understand how patients discover and evaluate a dental practice online and make better-informed decisions about digital tools, marketing channels, and internal workflows.

Patient Communication, Retention, and Practice Development

Several materials focus on communication throughout the patient journey, from the first inquiry to treatment presentation and follow-up. Relevant areas include handling incoming calls, discussing treatment plans, responding to objections, managing difficult conversations, working with feedback, and organizing referral or loyalty processes.

These subjects may be useful for dentists, treatment coordinators, administrators, and front-office team members. They are presented as educational approaches to patient communication and practice development, not as guarantees of higher case acceptance, increased revenue, or patient growth.

Professionals who prefer to begin with an individual resource can start with free online lessons before choosing a structured course or multi-lesson program.

Practice Management, Team Systems, and Office Operations

The management side of the library focuses on the structures that support consistent day-to-day work. Dental practice management courses may address scheduling, delegation, role allocation, hiring, staff communication, leadership, patient service standards, and the organization of clinical and administrative workflows.

These subjects are relevant not only to practice owners. Dental office managers, administrators, dentists with team responsibilities, and other staff members can examine how work is assigned, how information moves between departments, and how expectations are communicated.

Some programs also cover planning for a new or reorganized dental office. Supported topics include business planning, selecting a practice format, building a team, preparing operational systems, considering financial factors, and coordinating the marketing of a clinic launch. The materials provide frameworks for planning and decision-making rather than guaranteed business outcomes.

Choose a Learning Format and Access the Library

The most suitable format depends on the subject and the learner’s objective. A multi-lesson online course may be appropriate for a structured area such as practice management, clinic launch, or marketing strategy. An individual lesson can address a narrower subject such as local search, patient communication, or team workflows. Standalone webinars may offer a focused lecture or expert discussion on a specific marketing or management topic.

Course and webinar pages remain the source for current details, including lecturer, duration, lesson structure, content format, and available CE Credits. Eligible materials display their CE Credit value. OHI-S is an ADA CERP Recognized Provider, but learners should review each page rather than assume that every course, lesson, or webinar awards CE Credits.

Courses, lessons, and webinars in this category are available through OHI-S Membership. Membership provides access to the online educational library, allowing members to study at their own pace, return to materials during their Membership period, and move between different subjects as their professional priorities change.

OHI-S has operated since 2017 as a global educational platform and professional ecosystem for dentists. More than 220,000 dentists across 40+ countries trust OHI-S. These figures refer to the platform as a whole, not specifically to the Marketing & Management category.

To access the library, explore OHI-S Membership and choose the plan that fits your learning goals.

Explore Other Marketing and Management Formats

Professionals looking for face-to-face education can explore upcoming marketing & management events.

Review the catalog above to compare available subjects, formats, lecturers, and course details, then choose the material that best matches your current marketing, management, communication, or operational priorities.