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Marketing in dentistry
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Alex Zlatin
Course details
Lecturers
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1h 28min
Lesson
Marketing in dentistry
Alex Zlatin0:01
Introduction and Session Overview
4:01
Marketing Fundamentals (Peter Drucker)
7:19
Marketing Pillars: Purpose, Segmentation, Journey Mapping, SWOT/PESTEL
16:12
Brand Experience, Senses and Marketing Channels
25:08
Pandemic Impact on Marketing
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This lesson
Details
1h 28min
1.25 CE Credits

English
Access to the record for Membership period
Lesson program
– What is marketing? Marketing levels and goals
– 5 pillars of marketing
– Traditional and digital marketing
– Features of marketing during the pandemic
– 5 main marketing mistakes (in 2021)
– Marketing tools to attract customers
– 10 tricks and tips for better website conversion.
Recommended for: General dentists, Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians.
Lesson is included in the next courses:

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