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Привлечение пациентов с использованием эффективного маркетинга в Facebook

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Blake Hadley
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1h 2min

Russian

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Lesson program

– Что такое эффективный маркетинг в Facebook?

– Пациент сегодняшнего дня: особенности продвижения через социальные сети

– Цели и задачи стоматологической команды

– Три «R» маркетинга:

 

- Доступность в цифровой среде (Reach)

- Отношения (Relationships)

- Репутация (Reputation).

 

– Продвижение и таргетинг постов в Facebook

– Преимущества рекламы в Facebook и Instagram

– Маркетинг, основанный на эмпатии

– Построение репутации через отзывы.

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Lecturers 1

Social media marketing strategist and entrepreneur specializing in dental practice marketing. Founder and President of My Social Practice, leading social media marketing company serving over 7,000 dental and orthodontic practices across United States and English-speaking countries.

 

Over 13 years of experience in dental digital marketing since co-founding My Social Practice. Graduated from Brigham Young University with degree in advertising. Won numerous national and international awards in art direction, advertising, and creative marketing strategy. Passionate about helping dental practices use innovative storytelling and out-of-the-box thinking to create compelling content that attracts attention and spreads organically on social media platforms.

 

International speaker having presented to dental audiences across United States and internationally. Regularly delivers webinars and presentations on latest social media trends, technologies, and strategies for dental practices. Teaching topics include Instagram growth strategies, Facebook marketing, TikTok and Instagram Reels for dentists, personal branding for dentists, and patient engagement through social media. Known for entertaining and thought-provoking presentations explaining cutting-edge digital marketing trends while refusing to let dental industry fall behind evolving technology.

 

BA in Advertising from Brigham Young University. Expert in Facebook, Instagram, TikTok, LinkedIn, and other social media platforms specific to healthcare marketing. My Social Practice provides comprehensive integrated social media marketing solutions including content creation, posting management, paid advertising, reputation management, and practice branding. Services help practices attract new patients, increase engagement, improve online presence, and build authentic brand identity. Resides in Holladay, Utah with wife Brynn and three children.

 

OHI-S is the world's leading educational platform for dentists worldwide!

 

Our core product is training led by the top global speakers in all branches of dentistry. On our platform, you will find courses covering every dental specialty. We offer a comprehensive range of educational formats: congresses, seminars, hands-on workshops, and online courses.

 

We provide education in 7 languages: English, Spanish, Portuguese, German, French, Ukrainian, Russian.

 

Our offline projects take place in the most picturesque locations around the world: Kyoto, Florence, Rome, Bologna, Vienna, Berlin, and Prague. Our clients always have a unique opportunity to combine acquiring valuable knowledge with experiencing rich cultural environments.

 

OHI-S is not just a platform, it’s an entire ecosystem for professionals. Our mobile application, marketplace, and specialized social network connect dentists from all corners of the globe, creating a powerful community for knowledge exchange and collective growth.