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The 5 Dials of Return on Investment (ROI)
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The 5 Dials of Return on Investment (ROI)
Christopher Phelps0:01
Influence Principles: Social Proof, Authority, Contrast, Liking
7:07
Consistency and Commitment Funnels; Lead Response
12:06
Offers, Scarcity, Contrast and Creative Messaging
18:53
Tracking, Attribution, and Channel Selection
27:48
Action Planning, PR, and Community Outreach
Lesson is included in the next courses:
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What’s included in
This lesson
Details
43min
0.5 CE Credits

English
Access to the record for Membership period
Lesson program
– Understanding what return on investment (ROI) means in the context of dental marketing and why it's essential
– Placement of specific and measurable goals for your marketing campaigns
– Analyzing the cost of acquiring each new patient through marketing efforts
– Protocols for advertising dental service
– What should you include in your advertisement?
– How to add more influence to dental marketing?
– The return on investment (ROI). Tracking strategies
– Calculating return on investment (ROI) for advertising and marketing
– Strategies to convert every possible lead
– Identifying and overcoming lost opportunities.
Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.
Lesson is included in the next courses:

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