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Dental business development tools: online promotion and brand building

Course details
Lecturers
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Details

1h 32min

1.5 CE Credits

1.5 CE Credits

English

Access to the record for 180 days or without limits with Premium

Lesson program

– What is marketing?

– Marketing tools:


- Video testimonials

- Testimonial book

- E-brochure

- Newsletter.


– Patient loyalty: myths and reality

– Guide to creating video testimonials

– Newsletter: details and important aspects

– VIP seminars: preparation stages and topic selection 

– Influencers in the promotion of the clinic

– Internet marketing:


- Website

- Webinars

- YouTube

- Social media

- Online consultations.


– Tactics in relation to negative reviews 

– 10 main factors characterizing the quality of a dental clinic

– 3 important characteristics of the clinic for the patient.


Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

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Skills I will learn in the course

Lecturers 1

Director of the business school for dentists "Delphi". 13+ years of experience in dental business development. 32+ years of experience in dentistry.
About me

OHI-S is the world's leading educational platform for dentists worldwide!

 

Our core product is training led by the top global speakers in all branches of dentistry. On our platform, you will find courses covering every dental specialty. We offer a comprehensive range of educational formats: congresses, seminars, hands-on workshops, and online courses.

 

We provide education in 7 languages: English, Spanish, Portuguese, German, French, Ukrainian, Russian.

 

Our offline projects take place in the most picturesque locations around the world: Kyoto, Florence, Rome, Bologna, Vienna, Berlin, and Prague. Our clients always have a unique opportunity to combine acquiring valuable knowledge with experiencing rich cultural environments.

 

OHI-S is not just a platform, it’s an entire ecosystem for professionals. Our mobile application, marketplace, and specialized social network connect dentists from all corners of the globe, creating a powerful community for knowledge exchange and collective growth.

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By submitting an application form, I consent to the processing of personal data and agree to the Public offer agreement