How to build a personal brand: an action plan

– Stages of personal brand formation:

- to build and discover

- engage and scale

- convert and succeed.

– The "golden circle" concept: what, how and why?

– Personal brand development: how patients find a doctor

– 5 advantages of strong personal branding

– Social networks and content marketing

– SWOT analysis: methodology and advantages

– Rule 20/80

– Plan of action: from graduating to starting up a clinic 

– SMART tasks: principles of expert blogging 

– The law of diffusion and innovation

– 10 mistakes when building a personal brand.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.