Digital marketing in dentistry

– What the world looked like before the advent of digital marketing

– How digital trends and trends in the dental industry have changed and developed in recent years

– How the old customer funnel differs from the new model

– How to attract and retain new patients with specific digital marketing tactics (website, Facebook, LinkedIn and Instagram)

– Difference between organic and paid activity, branding and direct marketing

– Options for communication with the patient: target groups

– In which social networks should I look for target groups?

– Trends in the digital behavior of the client

– Trends in the dental market

– Principles of building a digital marketing strategy

– Adaptive four-stage approach to attracting a client.

Recommended for: General dentists, Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians.