Lección 8. Presentación de propuesta
Lesson program
La presentación es la parte de la venta en la que el cliente debe ver por sí mismo la conexión entre su necesidad y nuestra oferta. El trabajo del vendedor en esta fase se reduce a demostrar que nuestro producto realmente resuelve el problema del cliente. Veamos las técnicas de FPV y los potenciadores de presentación que ayudan a presentar los productos con eficacia.
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