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Lesson 6. Formation of demands (Part 1)

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Evgeniy Galay
Evgeniy Galay
5.00 (22 votes)
English
OHI-S
Archived
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What’s included:
26min
English

Lesson program

People don't buy goods and services, but what they can bring. Since customer needs are the difference between "I want/need" and what I have, a salesperson's job is to find out or shape customer needs. In this lesson, we break down the 5 stages of need formation, the difference between needs and motives, and the types of customers by motive for purchase.

Skills I will learn in the course

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Lecturers (1 persons)

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Evgeniy Galay

Austria, Vienna
5.00 (270 votes)
OHI-S Sales Director. Consultant in Management, Marketing and Organizational Development. Qualified consultant of the European Bank for Reconstruction and Development. Certified business trainer (International College of Business Trainers), over 15 years of trainer experience. Developed a range of author's programs in management, sales development, personnel motivation, personnel management and development, personal organization.

Organizer

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OHI-S

4.72 (17514 votes)

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