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How to build a personal brand: an action plan
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What’s included:
1h 13min
1 CE Credits (ADA CERP)
English
English
Access to the record for 180 days
Lesson program
– Stages of personal brand formation:
- to build and discover
- engage and scale
- convert and succeed.
– The "golden circle" concept: what, how and why?
– Personal brand development: how patients find a doctor
– 5 advantages of strong personal branding
– Social networks and content marketing
– SWOT analysis: methodology and advantages
– Rule 20/80
– Plan of action: from graduating to starting up a clinic
– SMART tasks: principles of expert blogging
– The law of diffusion and innovation
– 10 mistakes when building a personal brand.
Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.
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