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Dental marketing: if it doesn"t make money it doesn"t make sense

Course details
Lecturers

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Details

1h 25min

1.25 CE Credits

1.25 CE Credits

English

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Lesson program

– Importance of marketing for the modern dental practice

– The difference between marketing a service and marketing a product

– Categories of dental marketing

– The role of the team in the promotion of the dental clinic

– The patient as a marketing tool

– Initial contact with the patient: how to gain trust

– The dilemma of pricing

– Ways to keep patients in the clinic

– External marketing in dentistry

– Communication as a tool for finding new customers.

 

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.