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Protocols of External Dental Marketing
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Christopher Phelps
Course details
Lecturers
Get this course and 1200+ CE Hours with Membership.
...per year
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What’s included in
This online course
Details
1h 6min
1 CE Credits
English
Access to the record for Membership period
Lesson program
– The idea behind promoting your dental practice beyond its physical walls
– Establishing structured approaches and methods for achieving effective external marketing results
– Combining external and internal marketing strategies
– Plan and execute targeted marketing campaigns to promote specific dental services or treatments
– Printed marketing materials and how to utilize it to promote your dental office
– Marketing tools: leads, phone calls, new clients
– Protocol of working with emails, facebook ads, social media, SMS, etc.
– The relationship between marketing costs and profitability.
Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.
Lesson is included in the next courses:
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Lecturers 1
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Dental practice management consultant, business coach, and active general dentist practicing in Charlotte, North Carolina, USA. Founder and President of Golden Goose Scheduling — a service that helps dental practices answer, convert, and schedule new patient calls. Founder of The Phelps Institute (dental business and clinical training), Dental Membership Direct (in-house membership plan creation and growth), and Your Marketing CEO (dental marketing agency). Lead Trainer, Sunrise Dental Solutions. CEO, Cialdini Institute.
Expertise centers on the application of behavioral science and ethical persuasion principles to dental practice growth: new patient acquisition, case acceptance, team communication, and scheduling optimization. Certified Cialdini Method Certified Trainer (CMCT) — one of a limited number of practitioners worldwide designated as a certified trainer in Dr. Robert Cialdini's principles of ethical influence. Certified Kolbe Trainer. Co-host of the Dental Slang and Marketing Mindset podcasts. National and international speaker for dental associations and study clubs.
Amazon best-selling author of Grow Your Dental Membership Plan and The Complete Book on Dental Marketing.
DMD, practicing general dentist in Charlotte, NC. Cialdini Method Certified Trainer (CMCT). Certified Kolbe Trainer.
Organizer
OHI-S
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