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Dental business development tools: online promotion and brand building
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Anna-Maria Yiannikos
Course details
Lecturers
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Details
1h 32min
1.5 CE Credits
English
Access to the record for Membership period
Lesson program
– What is marketing?
– Marketing tools:
- Video testimonials
- Testimonial book
- E-brochure
- Newsletter.
– Patient loyalty: myths and reality
– Guide to creating video testimonials
– Newsletter: details and important aspects
– VIP seminars: preparation stages and topic selection
– Influencers in the promotion of the clinic
– Internet marketing:
- Website
- Webinars
- YouTube
- Social media
- Online consultations.
– Tactics in relation to negative reviews
– 10 main factors characterizing the quality of a dental clinic
– 3 important characteristics of the clinic for the patient.
Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.
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