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Dental business development tools: online promotion and brand building

Anna-Maria Yiannikos
Course details
Lecturers

Get this course and 1200+ CE Hours with Membership.

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What’s included in

  • This online course

Details

1h 32min

1.5 CE Credits

1.5 CE Credits

English

Access to the record for Membership period

Lesson program

– What is marketing?

– Marketing tools:


- Video testimonials

- Testimonial book

- E-brochure

- Newsletter.


– Patient loyalty: myths and reality

– Guide to creating video testimonials

– Newsletter: details and important aspects

– VIP seminars: preparation stages and topic selection 

– Influencers in the promotion of the clinic

– Internet marketing:


- Website

- Webinars

- YouTube

- Social media

- Online consultations.


– Tactics in relation to negative reviews 

– 10 main factors characterizing the quality of a dental clinic

– 3 important characteristics of the clinic for the patient.


Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

Lesson is included in the next courses:

11h 1min
Course | 9 lessons + 1 free

How to turn your profession into a business? Step by step guide for dentists

Blake Hadley, Hazel Woodward, Erika Herrera, Mohamed Nadim, Anna-Maria Yiannikos, Samuel Rockson, Anna Fortea Paricio
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