Archived.

This content is not for sale. You can choose training materials in our catalog.

Profitable dental business. World experience

Laura Nelson
Blake Hadley
Alex Zlatin
Eirik Aasland Salvesen
Allen Schiff
Larry Rosenthal
Course details
Course lessons
Course lessons
Lecturers

Details

8 lessons (10h 5min)

English

Description

-

Lesson 1.Personal brand in the dental business: how to act in 2021

– The history of creating a personal brand. The path of the lecturer

– The philosophy of the dental business

– What is the brand and logo?

– The concept of «The Smile-Lift»

– Education: training and teaching

– Determining the value of success

– Ways to expand your presence in the market

– What makes you unique?

– Quality of treatment: Rosenthal's experience

– Key aspects of the consultation

– Promotion of services in social networks: creating the image of the clinic.

Lesson 2.10 ways for growing your practice’s Instagram following

– Instagram statistics and вenefits

– Strategies for increasing Instagram followers

– Ways to increase followers engagement

– Bloggers and influencers: principles of interaction with the clinic

– Evaluation of the activity of followers on Instagram

– Content plan: frequency, subject, time

– Advantages of photo and video content.

Lesson 3.Fraud & Embezzlement in Dentistry

– 4 major areas of concern of the manager

– How to detect the misappropriation of funds?

– Why there is a possibility of embezzlements

– Signs of a fraud in the clinic

– Analysis of the «day» sheet

– Examples of fraudulent schemes:


- Computer programs

- Lapping example

- «Ghost employee»

- Insurance companies

- Purchase of consumables.


– Prevention of embezzlements in the clinic

– Algorithm of actions when an employee is suspected of embezzlement.

Lesson 4.Making the team: hiring, culture, professionalism, productivity

– Clinic administrator: why is this important?

– Additional team education

– Basic business structures: areas of responsibility in a dental clinic

– Reasons for the loss of patients: service

– The basic cycle of small business: features of a dental clinic

– Motivation of the team: how and why?

– Analysis of the sales cycle

– Culture of communication with the staff

– The main aspects of teamwork.

Lesson 5.Growing your practice with effective Facebook marketing

– What is effective marketing on Facebook?

– The patient of today: features of promotion through social networks

– Goals and objectives of the dental team

– Three "R" marketing:


- Reach

- Relationships

- Reputation.


– Promotion and targeting of Facebook posts

– Benefits of marketing on Facebook and Instagram

– Empathy-based Marketing

– Building a reputation through reviews.

Lesson 6.Digital marketing in dentistry

– What the world looked like before the advent of digital marketing;

– How digital trends and trends in the dental industry have changed and developed in recent years;

– How the old customer funnel differs from the new model;

– How to attract and retain new patients with specific digital marketing tactics (website, Facebook, LinkedIn and Instagram);

– Difference between organic and paid activity, branding and direct marketing.

Lesson 7.Principles without which it is impossible to build a dental business

– The business mechanism of dentistry;

– Re-care - Building, running and maintaining a profitable preventative department;

– Treatment management - Staying organized and in control of all your treatment plans;

– Case acceptance - The regulations for presenting treatment VS increasing case acceptance - Is it really a conflict?

– Accounts Receivables - staying on top of funds owed to you for services rendered.

Lesson 8.Marketing in dentistry in 2021

– What is marketing? Definition and its application;

– How marketing fits with the overall strategy for your clinic?

– 10 practical website tips to increase your position in organic search results and patient conversion;

– Traditional marketing approaches in a post-pandemic world.

Course includes next lessons:

Lesson 2

10 ways for growing your practice’s Instagram following

Blake Hadley
Lesson 4

Making the team: hiring, culture, professionalism, productivity

Laura Nelson

Lecturers 6

Dental practice management consultant and educator specializing in front office systems, customer service excellence, and team training. Founder and President of Front Office Rocks, leading virtual training platform for dental practice teams.

 

Over 20 years of experience in dental practice management. MS and BS degrees. Fellow of American Association of Dental Office Management (FAADOM). Worked as front office manager witnessing first-hand shortcomings of dental clinics due to inadequate training, inspiring her to study most effective ways to manage and empower dental team members. Combined professional experience and academic knowledge to create 24/7 on-demand training hub offering practical steps dental teams can easily adopt into daily operations.

 

International award-winning speaker presenting at dental conferences worldwide on practice management topics. Created and recorded over 180 virtual training programs covering hiring procedures, team culture development, patient communication protocols, telephone etiquette, insurance coordination, scheduling systems, financial arrangements, collections, and customer service excellence. Regular contributor to multiple dental publications. Partners with dental professionals worldwide to deliver in-person interactive training events complementing online curriculum.

 

MS. BS. FAADOM (Fellow of American Association of Dental Office Management). Front Office Rocks provides virtual training and resources accessible 24/7 enabling dental teams to learn at their own pace. Interactive training approach focuses on empowering staff to provide excellent customer service and patient care through practical, immediately implementable systems. Since establishing Front Office Rocks, has mentored thousands of dentists and dental team members achieving unprecedented practice growth.

 

Social media marketing strategist and entrepreneur specializing in dental practice marketing. Founder and President of My Social Practice, leading social media marketing company serving over 7,000 dental and orthodontic practices across United States and English-speaking countries.

 

Over 13 years of experience in dental digital marketing since co-founding My Social Practice. Graduated from Brigham Young University with degree in advertising. Won numerous national and international awards in art direction, advertising, and creative marketing strategy. Passionate about helping dental practices use innovative storytelling and out-of-the-box thinking to create compelling content that attracts attention and spreads organically on social media platforms.

 

International speaker having presented to dental audiences across United States and internationally. Regularly delivers webinars and presentations on latest social media trends, technologies, and strategies for dental practices. Teaching topics include Instagram growth strategies, Facebook marketing, TikTok and Instagram Reels for dentists, personal branding for dentists, and patient engagement through social media. Known for entertaining and thought-provoking presentations explaining cutting-edge digital marketing trends while refusing to let dental industry fall behind evolving technology.

 

BA in Advertising from Brigham Young University. Expert in Facebook, Instagram, TikTok, LinkedIn, and other social media platforms specific to healthcare marketing. My Social Practice provides comprehensive integrated social media marketing solutions including content creation, posting management, paid advertising, reputation management, and practice branding. Services help practices attract new patients, increase engagement, improve online presence, and build authentic brand identity. Resides in Holladay, Utah with wife Brynn and three children.

 

CEO of dental practice management software company Maxim Software Systems.

 

Оne of the co-founders and continues to hold positions as CEO of Oris Dental and Executive Director of the Oris Academy.

 

OHI-S is the world's leading educational platform for dentists worldwide!

 

Our core product is training led by the top global speakers in all branches of dentistry. On our platform, you will find courses covering every dental specialty. We offer a comprehensive range of educational formats: congresses, seminars, hands-on workshops, and online courses.

 

We provide education in 7 languages: English, Spanish, Portuguese, German, French, Ukrainian, Russian.

 

Our offline projects take place in the most picturesque locations around the world: Kyoto, Florence, Rome, Bologna, Vienna, Berlin, and Prague. Our clients always have a unique opportunity to combine acquiring valuable knowledge with experiencing rich cultural environments.

 

OHI-S is not just a platform, it’s an entire ecosystem for professionals. Our mobile application, marketplace, and specialized social network connect dentists from all corners of the globe, creating a powerful community for knowledge exchange and collective growth.